The Hannover Messe has begun, once again bringing together the international industry in Hanover.

Even though we won't be exhibiting in 2026, we are closely following the developments, topics, and trends at the fair. Many of the trends discussed there—from digitalization and energy efficiency to new manufacturing technologies—directly shape our daily work in mechanical engineering and hydraulics.

Universal Hydraulik last exhibited at the fair in 2025 and made extensive use of the event for personal interaction with customers, partners, and industry professionals. These direct conversations remain a key component of our sales and innovation efforts.

At the same time, it's clear that industrial sales are evolving. Alongside traditional trade fair formats, continuous exchange, digital channels, and targeted customer outreach are gaining increasing importance.

Leading trade fairs remain a crucial element—however, their effectiveness depends heavily on how strategically they are integrated into overall sales strategies.

For us, one thing is clear: the combination of personal interaction, digital formats, and long-term customer relationships is what makes modern industrial communication successful.

We wish all exhibitors and visitors a successful trade fair week in Hanover with exciting discussions and new impulses for the industry of tomorrow.